Swish Fibre Ltd
Branding, Marketing, Positioning
Swish Fibre is an emerging startup, with a mission to connect families and businesses to consistent and lightning fast internet speeds via an ultrafast fibre optic broadband network that is endlessly upgradable and future-proofed for generations.
With design, integrity and customer satisfaction core values of the brand, How High Brands sought a trusted agency to support its ambitions. By Experience were chosen to establish an online destination to engage customers, share advice and guidance and develop a store to support its growing range of products.
UI design and build:
UI Design and Build: By Experience
Making it happen
We deliver creative efficiency for all our clients, regardless of the challenge, timescales and budget.
We immersed ourselves in the business, from understanding its strategy, customers, touch-points, products, values, competitors, and intended positioning.
We rolled up our sleeves and set to work on the design of the solution across two parallel streams – brand origination and UX/UI design – involving many pens, sheets of paper and mouse clicks!
We adopted the mind-set of the customer, to understand what makes them tick (personas), to how they engage with health and beauty brands throughout the customer journey.
We developed a series of lo-fi rapid prototypes for the web and mobile experience. We started sharing work-in-progress at a very early stage, encouraging deep collaboration.
We researched the competition, the How High Brands portfolio of products and hair and beauty market to help differentiate and stand out from the crowd.
We built within two iterative stages, getting quickly out of the blocks with an initial micro-site, before evolving the site to include the product portfolio and online store.
Social media and marketing: By Experience